Tecate to Sponsor Manny Pacquiao Ricky Hatton Boxing Event

WHITE PLAINS, N.Y.

Tecate, cerveza con carácter, announces its sponsorship of one of the most anticipated boxing events of the year. Facing Ring magazine’s No. 1 ranked pound-for-pound champion Manny “Pacman” Pacquiao (48-3-2, 36 KOs) will be IBO World Junior Welterweight champion Ricky “The Hitman” Hatton (45-1, 32 KOs). They will fight for the World Junior Welterweight Championship on Saturday, May 2 at the MGM Grand Garden Arena in Las Vegas, in a match that will be televised via HBO Pay-Per-View..

“Cinco de Mayo, one of the most celebrated Mexican holidays in the U.S., has been witness to some of the best boxing matches in recent years. We’re excited to celebrate the day with adult Hispanic fans in Las Vegas, and to make the HBO Pay-Per-View telecast accessible to those unable to join us in person through our popular mail-in rebate offer,” said Carlos Boughton, brand director for Tecate. “As an authentic Mexican brand, Tecate is a relevant part of the role that boxing plays in the lives of our consumers who enjoy watching the sport so consequently we strive to give them the opportunity to experience the passion of the sport. This Cinco de Mayo, Tecate will be wherever our consumers are.”

Tecate will launch an extensive integrated program that will include various elements, such as a commemorative 24-oz can featuring the image of both fighters and a $20 mail-in rebate discount for the HBO Pay-Per-View event with the purchase of an 12-pack or larger of Tecate.

Tecate also will develop thousands of thematic POS elements and posters with fight details that will be distributed nationally to grocery, convenience and liquor stores. Furthermore, Tecate will tailor its out-of-home, TV and radio spots to include information about the event. These will be launched four weeks prior to the bout in key markets such as Ariz., Calif., Colo., Idaho, Nev., N.M., Ore., Utah and Wash.

To increase excitement in the days leading up to May 2, Tecate will offer boxing fans the opportunity to meet their favorite athletes through exclusive autograph and photo sessions with Golden Boy Promotions fighters and the attractive Chicas Tecate. These events will take place in markets such as Las Vegas, Los Angeles and San Diego.